A few customers reckoned that it was good looking. Expert website Trustedreviews.com gave this TV a rating of 4 stars and said “The 55-inch 55LA740V is a pretty healthily specified set, complete with 3D, LG's latest Smart platform”. Techradar gave the LG 55LA740 a rating of 4 stars and said in their review of the LG 55LA740 “Super stylish design”.
One LG 55LA740 owner wrote in their reviews that this TV was a good design. Techradar mentioned “Great design” and gave this TV a rating of 70 out of 100.