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Home Latest Articles Toasters Should You Buy a Morphy Richards Toaster?

Should You Buy a Morphy Richards Toaster?

Matthew
Updated 27 August 2021
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should you buy a Morphy Richards Toaster?

Morphy Richards is one of the most popular toaster brands as well as being well known for its electric kettles, irons and vacuum cleaners.

We've collated all the key information on Morphy Richards toasters in this handy guide. We've analysed over 14,000 user and expert reviews and 40+ awards from hundreds of different review sites on 950+ toasters to impartially compare each toaster brand.

Morphy Richards are recognised for their wide selection of mid-range and moderately popular toasters. Their toasters start at $68 for the Dimensions - 2 Slice which has 2 slice slice and go up to $198 for the Evoke Special Edition - 2 slice which has 2 slice slice. The average price of a new Morphy Richards toaster is $116.

Morphy Richards are recognised for their wide selection of mid-range and moderately popular toasters.

Is Morphy Richards the Best Toaster Brand?

So are Morphy Richards toasters any good? We give every toaster a Kagoo Score by analysing its specs, reviews and prices and comparing this to its competitors. By aggregating this data across all toasters we are able to impartially rank all the toaster brands.

Morphy Richards is ranked the No. 3 best toaster brand.

Our detailed analysis taking into account all of the above factors found that Morphy Richards is the 3rd best toaster brand out there.

#1
United Kingdom
95%
95%
753 reviews
#2
Australia
90%
90%
2,962 reviews
#3
United Kingdom
90%
90%
2,092 reviews
#4
Germany
88%
88%
1,617 reviews
#5
Tower
87%
87%
15 reviews
#6
KitchenAid
87%
87%
1,430 reviews
#7
Italy
86%
86%
1,993 reviews
#8
84%
84%
900 reviews
#9
82%
82%
697 reviews
#10
Igenix
82%
82%
207 reviews
#11
Netherlands
77%
77%
411 reviews
#12
Smeg
Italy
77%
77%
544 reviews
#13
Cuisinart
73%
73%
58 reviews
#14
Brentwood Appliances
69%
69%
0 reviews
#15
Severin
69%
69%
137 reviews
#16
Kenwood
United Kingdom
64%
64%
272 reviews
#17
Moulinex
64%
64%
118 reviews
#18
Brentwood
63%
63%
0 reviews
#19
Beko
Turkey
63%
63%
48 reviews
#20
Hamilton Beach
62%
62%
20 reviews
#21
Unold
62%
62%
69 reviews
#22
AEG
Germany
62%
62%
37 reviews
#23
Nostalgia Electrics
55%
55%
0 reviews
#24
Magimix
54%
54%
0 reviews
#25
Gastroback
53%
53%
0 reviews
#26
JATA
53%
53%
0 reviews
#27
Bugatti
52%
52%
0 reviews

Let's look at how Morphy Richards toasters compare to the other toaster brands across each of the key facets that make up the Kagoo Score.

Reviews Value for Money Features Popularity Selection Running Costs
All toaster Brands
Morphy Richards Toasters

There's a wide selection of Morphy Richards toasters available compared to other toaster brands, with 8 Morphy Richards toasters currently on the market in the US. Morphy Richards also have better reviews than the typical toaster brand, with the average rating of a Morphy Richards toaster being 79%.

The average review score for a Morphy Richards toaster is 79%.

Morphy Richards have a number of great features including Illuminated Controls, bagel function and Built-in Illumination which sets them apart from the competition. When it comes to energy efficiency the average annual running cost of Morphy Richards toaster is $11 (based on a person typically using a toaster for 5 minutes per day), which makes them more efficient than most other toaster brands.

However Morphy Richards toasters tend to be more expensive than most other toaster brands making them a less popular choice with consumers.

No. Of Toasters
Average Price
$111
$0 $50 $100 $150 $200 $250 $300 $349
Price Distribution of All Toasters
No. Of Toasters
Average Price
$116
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $309
Price Distribution of Morphy Richards Toasters

What Do the Morphy Richards Toaster Reviews Say?

We've added up all the reviews for every Morphy Richards toaster to work out the average distribution of reviews for Morphy Richards and then compared this to the other toaster brands.

5 stars
1,399
4 stars
396
3 stars
112
2 stars
72
1 star
113
Morphy Richards has a higher proportion of 4 and 5 star user reviews for its toasters than most other brands.

Over 86% of user reviews for Morphy Richards toasters are 4 stars or higher. This compares to 82% across all toaster brands.

In the table below we compare the average review score given to Morphy Richards toasters by some of the most popular technology review sites against their reviews for other toaster brands. The best review score from each review source is highlighted in green.

Average Review Score Smeg Swan Breville Dualit KitchenAid Morphy Richards
goodhousekeeping.co.uk logo
83%
1 review
64%
2 reviews
74%
1 review
80%
1 review
87%
2 reviews
Trusted Reviews logo
80%
1 review
85%
2 reviews
90%
1 review
90%
1 review
Which? logo
100%
1 review
100%
4 reviews
Expert Reviews logo
100%
1 review
100%
1 review
80%
1 review
goodhousekeeping.com logo
60%
1 review
pricerunner.dk logo
60%
1 review
pricerunner.se logo
30%
1 review
T3.com logo
100%
1 review
techgearlab.com logo
83%
1 review
Average
71%
7 reviews
83%
5 reviews
87%
5 reviews
93%
4 reviews
89%
3 reviews
80%
1 review

How Many Industry Awards Have Morphy Richards Toasters Received?

After checking thousands of expert review websites we found 1 industry award for a Morphy Richards toaster. The table below compares the number of awards received by Morphy Richards to other popular toaster brands. The largest number of awards provided by each review source is highlighted in green.

Morphy Richards has won 1 award for its toasters.

Compare all award winning toasters

Number of Awards Smeg Swan Breville Dualit KitchenAid Morphy Richards
Which? logo
1
4
Trusted Reviews logo
1
1
1
1
Expert Reviews logo
1
1
1
pricerunner.dk logo
1
T3.com logo
1
techgearlab.com logo
1
Total
4
2
4
3
1
1

How Reliable Are Morphy Richards Toasters?

We checked over 14,000 reviews to find comments about the reliability of Morphy Richards toasters. over 60 of these reviews mention reliability of which 65% were positive. Therefore the majority of Morphy Richards toaster owners and reviewers thought the product was reliable.

65% of reviewers think Morphy Richards toasters are reliable.

So, most people think that Morphy Richards toasters are good quality. Now let's take a look at some of the reviews for Morphy Richards toasters that mention reliability:

RELIABLE

Good Build Quality
johnlewis.com
it seems to be beyond the wit of human engineering to ensure that function in a toaster - I've seen even expensive ones come a cropper
amazon.co.uk
decided to go for it Very sturdy great design
Argos.co.uk
well made
ao.com

NOT RELIABLE

This seams a bit fragile
amazon.co.uk
within weeks it was broken
Argos.co.uk
Slight problem in that it scratches very easily
johnlewis.com

Features to Look Out For On Morphy Richards Toasters

There's a number of great features to look out for on the latest range of Morphy Richards toasters that set them apart from the competition. These include Illuminated Controls, bagel function and Built-in Illumination.

Morphy Richards Illuminated Controls

Morphy Richards toasters that feature Illuminated Controls include the Morphy Richards Dimensions - 2 Slice ($63).

Morphy Richards Bagel Function

Morphy Richards toasters that feature bagel function include the Morphy Richards Illumination ($108).

Morphy Richards Built-in Illumination

Morphy Richards toasters that feature Built-in Illumination include the Morphy Richards Illumination ($108).

What is the Best Mid-Range Morphy Richards Toaster?

Morphy Richards Illumination

$108.42
KG Electronic AU
Morphy Richards Illumination
Buy Now
Morphy Richards Illumination
2
SLICES
1,800W
$44
OVER 5 YEARS

A great mid range choice, priced at $108.42 is the Morphy Richards Illumination, which has a Kagoo Score of 79.

Features We Love:
Defrost function

A very highly rated and fully featured 2 slice toaster, with a good price and very low running costs. Customers report that this toaster has outstanding features and it's very well designed.

93
Reviews
6 Reviews
83
Features
Fully-Featured
74
Value for Money
Good
81
Running Costs
$44 Over 5 Years
79
Kagoo Score
Very Good

Multiple reviews mentioned that Morphy Richards Illumination has very good user reviews with an average user rating of 83%.

The cheapest price that we could find for the Illumination in the US is $108.42 but in total we found only 1 price for it.

Searching for prices in the UK
Sorry, no matching prices found.
Store
$108.42
Go to Store
1 Price from 1 Store | $108.42
Show More Prices Show Fewer Prices

What is the Best Budget Choice Morphy Richards Toaster?

Morphy Richards Evoke - 4 slice

$87.47
eBay
Morphy Richards Evoke - 4 slice
Buy Now
Morphy Richards Evoke - 4 slice
4
SLICES
850W
$44
OVER 5 YEARS

At only $87.47 and with a Kagoo Score of 77 the Morphy Richards Evoke - 4 slice makes a great budget choice.

Features We Love:
Four slices
Defrost function
Self-centering bread mechanism
High-lift mechanism
Auto power off system

A fully featured and economical to run 4 slice toaster, good for small families.

82
Features
Fully-Featured
71
Value for Money
Good
77
Running Costs
$44 Over 5 Years
77
Kagoo Score
Very Good
MORPHY Richards Evoke 4 slice toaster/unboxing and review
MORPHY Richards Evoke 4 slice toaster/unboxing and review

The cheapest price that we could find for the Evoke - 4 slice in the US is $87.47 but in total we found only 1 price for it.

Searching for prices in the UK
Sorry, no matching prices found.
eBay Money Back GuaranteeWorldwide Shipping
$87.47
Go to Store
1 Price from 1 Store | $87.47
Show More Prices Show Fewer Prices
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Finish
In This Guide
Should You Buy a Morphy Richards Toaster?
Is Morphy Richards the Best Toaster Brand?
What Do the Morphy Richards Toaster Reviews Say?
How Many Industry Awards Have Morphy Richards Toasters Received?
How Reliable Are Morphy Richards Toasters?
Features to Look Out For On Morphy Richards Toasters
Morphy Richards Illuminated Controls
Morphy Richards Bagel Function
Morphy Richards Built-in Illumination
What is the Best Mid-Range Morphy Richards Toaster?
What is the Best Budget Choice Morphy Richards Toaster?

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