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Home Latest Articles Toasters Should You Buy a Morphy Richards Toaster?

Should You Buy a Morphy Richards Toaster?

Matthew
Updated 17 October 2020
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should you buy a Morphy Richards Toaster?

Morphy Richards is one of the most popular toaster brands as well as being well known for its electric kettles, mixers and irons.

We've collated all the key information on Morphy Richards toasters in this handy guide. We've analysed over 8,300 user and expert reviews and 40+ awards from hundreds of different review sites on 950+ toasters to impartially compare each toaster brand.

Morphy Richards are recognised for their wide selection of premium and moderately popular toasters. Their toasters start at $72 for the Evoke Special Edition - 4 slice which has 4 slice slice and go up to $495 for the Redefine which has 2 slice slice. The average price of a new Morphy Richards toaster is $227.

Morphy Richards are recognised for their wide selection of premium and moderately popular toasters.

Is Morphy Richards the Best Toaster Brand?

So are Morphy Richards toasters any good? We give every toaster a Kagoo Score by analysing its specs, reviews and prices and comparing this to its competitors. By aggregating this data across all toasters we are able to impartially rank all the toaster brands.

Morphy Richards is ranked the No. 13 best toaster brand.

Our detailed analysis taking into account all of the above factors found that Morphy Richards is the 13th best toaster brand out there.

#1
United Kingdom
95%
95%
291 reviews
#2
Germany
91%
91%
782 reviews
#3
KitchenAid
83%
83%
374 reviews
#4
Smeg
Italy
82%
82%
358 reviews
#5
Italy
82%
82%
1,366 reviews
#6
Australia
81%
81%
1,985 reviews
#7
Igenix
80%
80%
144 reviews
#8
Kenwood
United Kingdom
80%
80%
141 reviews
#9
76%
76%
310 reviews
#10
Swan
74%
74%
480 reviews
#11
France
74%
74%
99 reviews
#12
Cuisinart
70%
70%
37 reviews
#13
United Kingdom
68%
68%
1,131 reviews
#14
Brentwood Appliances
67%
67%
0 reviews
#15
Tower
66%
66%
11 reviews
#16
Brentwood
64%
64%
0 reviews
#17
Black & Decker
63%
63%
37 reviews
#18
Magic Chef
62%
62%
0 reviews
#19
Netherlands
61%
61%
14 reviews
#20
Grundig
Germany
58%
58%
1 review
#21
Taurus
58%
58%
0 reviews
#22
AEG
Germany
57%
57%
13 reviews
#23
Nostalgia Electrics
56%
56%
0 reviews
#24
Bodum
54%
54%
0 reviews
#25
Orbegozo
54%
54%
0 reviews
#26
Magimix
54%
54%
0 reviews
#27
Hamilton Beach
53%
53%
0 reviews
#28
WMF
53%
53%
1 review
#29
Gastroback
53%
53%
0 reviews
#30
Sunbeam
53%
53%
0 reviews
#31
Clatronic
53%
53%
0 reviews
#32
Unold
53%
53%
0 reviews
#33
TriStar
53%
53%
0 reviews
#34
Moulinex
52%
52%
0 reviews
#35
JATA
52%
52%
0 reviews
#36
Severin
52%
52%
4 reviews
#37
Ufesa
52%
52%
0 reviews
#38
Bestron
52%
52%
0 reviews
#39
Bugatti
52%
52%
0 reviews

Let's look at how Morphy Richards toasters compare to the other toaster brands across each of the key facets that make up the Kagoo Score.

Reviews Value for Money Features Popularity Selection Running Costs
All toaster Brands
Morphy Richards Toasters

At an average purchase price of $227, Morphy Richards toasters tend to be more expensive than most other toaster brands. When it comes to energy efficiency the average annual running cost of Morphy Richards toaster is $11 (based on a person typically using a toaster for 5 minutes per day), which makes them more efficient than most other toaster brands.

The average review score for a Morphy Richards toaster is 81%.

There's a smaller selection of Morphy Richards toasters available compared to other toaster brands, with only 7 Morphy Richards toasters currently on the market in the US. Morphy Richards also have worse reviews than the typical toaster brand, with the average rating of a Morphy Richards toaster being 81%.

Whilst Morphy Richards have a number of interesting features including Illuminated Controls, overall they tend to be less feature rich than their competitors.

No. Of Toasters
Average Price
$111
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $599
Price Distribution of All Toasters
No. Of Toasters
Average Price
$227
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $349
Price Distribution of Morphy Richards Toasters

What Do the Morphy Richards Toaster Reviews Say?

We've added up all the reviews for every Morphy Richards toaster to work out the average distribution of reviews for Morphy Richards and then compared this to the other toaster brands.

Morphy Richards logo

Expert Reviews

5 stars
1
4 stars
1
3 stars
0
2 stars
0
1 star
0
Morphy Richards logo

User Reviews

5 stars
798
4 stars
196
3 stars
60
2 stars
30
1 star
45
Morphy Richards has a higher proportion of 4 and 5 star expert and user reviews for its toasters than most other brands.

Over 100% of expert reviews and 88% of user reviews for Morphy Richards toasters are 4 stars or higher. This compares to 85% and 85% respectively across all Toaster brands.

In the table below we compare the average review score given to Morphy Richards toasters by some of the most popular technology review sites against their reviews for other toaster brands. The best review score from each review source is highlighted in green.

Average Review Score Breville Smeg Russell Hobbs Swan KitchenAid Morphy Richards
Which? logo
100%
4 reviews
100%
3 reviews
100%
1 review
Trusted Reviews logo
40%
1 review
80%
1 review
70%
1 review
85%
2 reviews
90%
1 review
90%
1 review
goodhousekeeping.co.uk logo
83%
1 review
56%
1 review
87%
2 reviews
Expert Reviews logo
100%
1 review
80%
1 review
techgearlab.com logo
83%
1 review
Average
70%
5 reviews
87%
4 reviews
85%
4 reviews
80%
4 reviews
89%
3 reviews
85%
2 reviews

How Many Industry Awards Have Morphy Richards Toasters Received?

After checking thousands of expert review websites we found 2 industry awards for Morphy Richards toasters. The table below compares the number of awards received by Morphy Richards to other popular toaster brands. The largest number of awards provided by each review source is highlighted in green.

Morphy Richards has won 2 awards for its toasters.

Compare all award winning toasters

Number of Awards Breville Smeg Russell Hobbs Swan KitchenAid Morphy Richards
Which? logo
4
3
1
Trusted Reviews logo
1
1
1
1
Expert Reviews logo
1
1
techgearlab.com logo
1
Total
4
3
3
2
1
2

How Reliable Are Morphy Richards Toasters?

We checked over 8,300 reviews to find comments about the reliability of Morphy Richards toasters. 20 of these reviews mention reliability of which 86% were positive. Therefore the vast majority of Morphy Richards toaster owners and reviewers thought the product was reliable.

86% of reviewers think Morphy Richards toasters are reliable.

So, most people think that Morphy Richards toasters are good quality. Now let's take a look at some of the reviews for Morphy Richards toasters that mention reliability:

RELIABLE

This beautifully engineered glass toaster does a brilliant job
Trusted Reviews
The toaster itself is sturdy
amazon.co.uk
Feels robust too
Argos.co.uk
Good Build Quality
johnlewis.com
looks very well made
ao.com

NOT RELIABLE

the toster has broken
amazon.co.uk
the outer case is a bit plasticky
Argos.co.uk

Features to Look Out For On Morphy Richards Toasters

There's a number of great features to look out for on the latest range of Morphy Richards toasters that set them apart from the competition. These include Illuminated Controls.

Morphy Richards Illuminated Controls

Morphy Richards toasters that feature Illuminated Controls include the Morphy Richards Evoke - 2 slice ($32).

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Finish
In This Guide
Should You Buy a Morphy Richards Toaster?
Is Morphy Richards the Best Toaster Brand?
What Do the Morphy Richards Toaster Reviews Say?
How Many Industry Awards Have Morphy Richards Toasters Received?
How Reliable Are Morphy Richards Toasters?
Features to Look Out For On Morphy Richards Toasters
Morphy Richards Illuminated Controls

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