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Home Latest Articles Toasters Should You Buy a Morphy Richards Toaster?

Should You Buy a Morphy Richards Toaster?

Matthew
Updated 30 May 2021
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should you buy a Morphy Richards Toaster?

Morphy Richards is one of the most popular toaster brands as well as being well known for its electric kettles, irons and vacuum cleaners.

We've collated all the key information on Morphy Richards toasters in this handy guide. We've analysed over 14,000 user and expert reviews and 40+ awards from hundreds of different review sites on 950+ toasters to impartially compare each toaster brand.

Morphy Richards are recognised for their wide selection of mid-range and moderately popular toasters. Their toasters start at $91 for the Aspect which has 4 slice slice and go up to $238 for the Evoke - 2 slice which has 2 slice slice. The average price of a new Morphy Richards toaster is $147.

Morphy Richards are recognised for their wide selection of mid-range and moderately popular toasters.

Is Morphy Richards the Best Toaster Brand?

So are Morphy Richards toasters any good? We give every toaster a Kagoo Score by analysing its specs, reviews and prices and comparing this to its competitors. By aggregating this data across all toasters we are able to impartially rank all the toaster brands.

Morphy Richards is ranked the No. 6 best toaster brand.

Our detailed analysis taking into account all of the above factors found that Morphy Richards is the 6th best toaster brand out there.

#1
Germany
95%
95%
992 reviews
#2
United Kingdom
92%
92%
738 reviews
#3
Australia
91%
91%
2,978 reviews
#4
KitchenAid
90%
90%
1,397 reviews
#5
Italy
88%
88%
1,881 reviews
#6
United Kingdom
88%
88%
1,675 reviews
#7
85%
85%
720 reviews
#8
84%
84%
605 reviews
#9
Tower
84%
84%
68 reviews
#10
Igenix
82%
82%
207 reviews
#11
Smeg
Italy
80%
80%
470 reviews
#12
Kenwood
United Kingdom
79%
79%
270 reviews
#13
Cuisinart
79%
79%
58 reviews
#14
Netherlands
74%
74%
409 reviews
#15
Severin
71%
71%
137 reviews
#16
Brentwood
67%
67%
0 reviews
#17
Brentwood Appliances
66%
66%
0 reviews
#18
Moulinex
64%
64%
118 reviews
#19
WMF
63%
63%
1 review
#20
Hamilton Beach
63%
63%
20 reviews
#21
Unold
63%
63%
68 reviews
#22
AEG
Germany
63%
63%
37 reviews
#23
Nostalgia Electrics
56%
56%
0 reviews
#24
Magimix
55%
55%
0 reviews
#25
Magic Chef
54%
54%
0 reviews
#26
Gastroback
54%
54%
0 reviews
#27
JATA
53%
53%
0 reviews
#28
Sencor
53%
53%
0 reviews

Let's look at how Morphy Richards toasters compare to the other toaster brands across each of the key facets that make up the Kagoo Score.

Reviews Value for Money Features Popularity Selection Running Costs
All toaster Brands
Morphy Richards Toasters

At an average purchase price of $147, Morphy Richards toasters tend to be more expensive than most other toaster brands. Morphy Richards also have better reviews than the typical toaster brand, with the average rating of a Morphy Richards toaster being 79%.

The average review score for a Morphy Richards toaster is 79%.

Morphy Richards have a number of great features including Illuminated Controls which sets them apart from the competition. When it comes to energy efficiency the average annual running cost of Morphy Richards toaster is $11 (based on a person typically using a toaster for 5 minutes per day), which makes them more efficient than most other toaster brands.

There's a smaller selection of Morphy Richards toasters available compared to other toaster brands, with only 5 Morphy Richards toasters currently on the market in the US.

No. Of Toasters
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $99
Price Distribution of All Toasters
No. Of Toasters
Average Price
$147
$0 $10 $20 $30 $40 $50 $60 $70 $80 $90 $309
Price Distribution of Morphy Richards Toasters

What Do the Morphy Richards Toaster Reviews Say?

We've added up all the reviews for every Morphy Richards toaster to work out the average distribution of reviews for Morphy Richards and then compared this to the other toaster brands.

Morphy Richards logo

Expert Reviews

5 stars
1
4 stars
1
3 stars
0
2 stars
0
1 star
0
Morphy Richards logo

User Reviews

5 stars
1,117
4 stars
316
3 stars
93
2 stars
51
1 star
96
Morphy Richards has a higher proportion of 4 and 5 star expert and user reviews for its toasters than most other brands.

Over 100% of expert reviews and 86% of user reviews for Morphy Richards toasters are 4 stars or higher. This compares to 83% and 82% respectively across all Toaster brands.

In the table below we compare the average review score given to Morphy Richards toasters by some of the most popular technology review sites against their reviews for other toaster brands. The best review score from each review source is highlighted in green.

Average Review Score Smeg Breville Swan Russell Hobbs Dualit Morphy Richards
Trusted Reviews logo
80%
1 review
40%
1 review
85%
2 reviews
70%
1 review
90%
1 review
90%
1 review
Which? logo
100%
4 reviews
100%
1 review
100%
2 reviews
goodhousekeeping.co.uk logo
83%
1 review
74%
1 review
64%
2 reviews
80%
1 review
Expert Reviews logo
100%
1 review
100%
1 review
80%
1 review
goodhousekeeping.com logo
60%
1 review
pricerunner.dk logo
60%
1 review
pricerunner.se logo
30%
1 review
techgearlab.com logo
83%
1 review
Average
71%
7 reviews
71%
6 reviews
83%
5 reviews
85%
3 reviews
90%
3 reviews
85%
2 reviews

How Many Industry Awards Have Morphy Richards Toasters Received?

After checking thousands of expert review websites we found 2 industry awards for Morphy Richards toasters. The table below compares the number of awards received by Morphy Richards to other popular toaster brands. The largest number of awards provided by each review source is highlighted in green.

Morphy Richards has won 2 awards for its toasters.

Compare all award winning toasters

Number of Awards Smeg Breville Swan Russell Hobbs Dualit Morphy Richards
Which? logo
4
1
2
Trusted Reviews logo
1
1
1
1
Expert Reviews logo
1
1
1
pricerunner.dk logo
1
techgearlab.com logo
1
Total
4
4
2
2
2
2

How Reliable Are Morphy Richards Toasters?

We checked over 14,000 reviews to find comments about the reliability of Morphy Richards toasters. over 40 of these reviews mention reliability of which 67% were positive. Therefore the majority of Morphy Richards toaster owners and reviewers thought the product was reliable.

67% of reviewers think Morphy Richards toasters are reliable.

So, most people think that Morphy Richards toasters are good quality. Now let's take a look at some of the reviews for Morphy Richards toasters that mention reliability:

RELIABLE

This beautifully engineered glass toaster does a brilliant job
Trusted Reviews
It seems much more robust
amazon.co.uk
Good Build Quality
johnlewis.com
is reliable
Argos.co.uk
reliable delivery
ao.com

NOT RELIABLE

Slight problem in that it scratches very easily
johnlewis.com
Broke after 6 months Morphy won't refund or replace
amazon.co.uk
the outer case is a bit plasticky
Argos.co.uk

Features to Look Out For On Morphy Richards Toasters

There's a number of great features to look out for on the latest range of Morphy Richards toasters that set them apart from the competition. These include Illuminated Controls.

Morphy Richards Illuminated Controls

Morphy Richards toasters that feature Illuminated Controls include the Morphy Richards Dimensions - 2 ($97) and the Morphy Richards Evoke - 2 slice ($238).

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Finish
In This Guide
Should You Buy a Morphy Richards Toaster?
Is Morphy Richards the Best Toaster Brand?
What Do the Morphy Richards Toaster Reviews Say?
How Many Industry Awards Have Morphy Richards Toasters Received?
How Reliable Are Morphy Richards Toasters?
Features to Look Out For On Morphy Richards Toasters
Morphy Richards Illuminated Controls

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