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Home Latest Articles Smartphones Should You Buy an Apple Smartphone?

Should You Buy an Apple Smartphone?

Matthew
Updated 09 September 2021
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should you buy an Apple Smartphone?

Apple is one of the most popular smartphone brands as well as being well known for its optical disc drives, headphones and PC monitors.

We've collated all the key information on Apple smartphones in this handy guide. We've analysed over 54,000 user and expert reviews and over 1,800 awards from hundreds of different review sites on 0 smartphones to impartially compare each smartphone brand.

Apple are recognised for their wide selection of premium and award winning smartphones. Their smartphones start at $110 for the iPhone 6s which has a storage capacity of 128GB and a display diagonal of 4.7" and go up to $1,200 for the iPhone 12 Pro Max which has a storage capacity of 512GB and a display diagonal of 6.7". The average price of a new Apple smartphone is $441.

Apple are recognised for their wide selection of premium and award winning smartphones.

Is Apple the Best Smartphone Brand?

So are Apple smartphones any good? We give every smartphone a Kagoo Score by analysing its specs, reviews and prices and comparing this to its competitors. By aggregating this data across all smartphones we are able to impartially rank all the smartphone brands.

Apple is ranked the No. 3 best smartphone brand.

Our detailed analysis taking into account all of the above factors found that Apple is the 3rd best smartphone brand out there.

#1
South Korea
95%
95%
14,558 reviews
#2
88%
88%
7,857 reviews
#3
87%
87%
8,448 reviews
#4
OnePlus
86%
86%
4,272 reviews
#5
Xiaomi
84%
84%
2,254 reviews
#6
Google
82%
82%
1,996 reviews
#7
81%
81%
2,834 reviews
#8
TCL
78%
78%
152 reviews
#9
Sony
Japan
77%
77%
1,200 reviews
#10
Motorola
77%
77%
653 reviews
#11
HP
United States
76%
76%
123 reviews
#12
LG
South Korea
75%
75%
386 reviews
#13
Honor
74%
74%
1,026 reviews
#14
Razer
70%
70%
183 reviews
#15
Microsoft
67%
67%
291 reviews
#16
Alcatel
60%
60%
50 reviews
#17
Nokia
60%
60%
30 reviews
#18
Fairphone
59%
59%
63 reviews

Let's look at how Apple smartphones compare to the other smartphone brands across each of the key facets that make up the Kagoo Score.

Reviews Value for Money Features Popularity Selection
All smartphone Brands
Apple Smartphones

At an average purchase price of $441, Apple smartphones tend to be more expensive than most other smartphone brands however they are still a popular choice with consumers. Apple also have better reviews than the typical smartphone brand, with the average rating of a Apple smartphone being 77%.

The average review score for a Apple smartphone is 77%.

Apple have a number of great features including AirPlay which sets them apart from the competition.

There's a smaller selection of Apple smartphones available compared to other smartphone brands, with only 20 Apple smartphones currently on the market in the US.

No. Of Smartphones
Average Price
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $13,549
Price Distribution of All Smartphones
No. Of Smartphones
Average Price
$441
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $1,849
Price Distribution of Apple Smartphones

What Do the Apple Smartphone Reviews Say?

We've added up all the reviews for every Apple smartphone to work out the average distribution of reviews for Apple and then compared this to the other smartphone brands.

Apple logo

Expert Reviews

5 stars
1,310
4 stars
444
3 stars
32
2 stars
14
1 star
0
Apple logo

User Reviews

5 stars
2,035
4 stars
290
3 stars
92
2 stars
51
1 star
174
Apple has a higher proportion of 4 and 5 star expert and user reviews for its smartphones than most other brands.

Over 97% of expert reviews and 88% of user reviews for Apple smartphones are 4 stars or higher. This compares to 95% and 82% respectively across all Smartphone brands.

In the table below we compare the average review score given to Apple smartphones by some of the most popular technology review sites against their reviews for other smartphone brands. The best review score from each review source is highlighted in green.

Average Review Score Samsung Apple Huawei OnePlus Oppo
CNET.com logo
86%
48 reviews
85%
53 reviews
80%
31 reviews
86%
32 reviews
84%
17 reviews
Lydogbilde.no logo
84%
32 reviews
94%
43 reviews
83%
23 reviews
84%
23 reviews
notebookcheck.net logo
84%
25 reviews
90%
11 reviews
84%
23 reviews
88%
8 reviews
83%
12 reviews
notebookcheck.biz logo
84%
24 reviews
89%
15 reviews
84%
21 reviews
87%
7 reviews
84%
10 reviews
notebookcheck.com logo
84%
24 reviews
89%
12 reviews
84%
21 reviews
88%
8 reviews
83%
12 reviews
notebookcheck-ru.com logo
85%
25 reviews
89%
12 reviews
83%
20 reviews
87%
6 reviews
84%
10 reviews
notebookcheck.it logo
84%
26 reviews
89%
7 reviews
83%
21 reviews
88%
7 reviews
83%
12 reviews
notebookcheck.org logo
84%
24 reviews
89%
10 reviews
84%
18 reviews
88%
8 reviews
84%
11 reviews
xataka.com logo
85%
22 reviews
90%
13 reviews
85%
13 reviews
90%
9 reviews
85%
13 reviews
andreagaleazzi.com logo
81%
20 reviews
85%
13 reviews
76%
18 reviews
84%
9 reviews
83%
10 reviews
gsmarena.com logo
78%
25 reviews
81%
12 reviews
79%
14 reviews
84%
9 reviews
79%
9 reviews
frandroid.com logo
78%
24 reviews
84%
9 reviews
71%
14 reviews
81%
9 reviews
75%
12 reviews
androidworld.it logo
81%
28 reviews
78%
19 reviews
85%
9 reviews
82%
12 reviews
Les Numeriques.com logo
75%
21 reviews
88%
13 reviews
72%
15 reviews
89%
7 reviews
82%
12 reviews
hdblog.it logo
81%
20 reviews
89%
16 reviews
86%
10 reviews
86%
9 reviews
80%
10 reviews
Mobil.se logo
78%
27 reviews
84%
12 reviews
80%
15 reviews
82%
9 reviews
Techradar logo
83%
15 reviews
87%
14 reviews
77%
11 reviews
89%
8 reviews
77%
14 reviews
notebookcheck.nl logo
84%
25 reviews
89%
6 reviews
84%
16 reviews
88%
8 reviews
84%
6 reviews
computertotaal.nl logo
80%
18 reviews
79%
11 reviews
73%
11 reviews
74%
9 reviews
74%
11 reviews
techadvisor.co.uk logo
80%
14 reviews
85%
13 reviews
78%
11 reviews
85%
8 reviews
80%
13 reviews
Other Expert Sites
79%
1,523 reviews
82%
1,324 reviews
76%
1,168 reviews
79%
932 reviews
75%
551 reviews
Average
82%
2,010 reviews
87%
1,619 reviews
80%
1,513 reviews
85%
1,134 reviews
81%
757 reviews

How Many Industry Awards Have Apple Smartphones Received?

After checking thousands of expert review websites we found 292 industry awards for Apple smartphones. The table below compares the number of awards received by Apple to other popular smartphone brands. The largest number of awards provided by each review source is highlighted in green.

Apple has won 292 awards for its smartphones.
Number of Awards Samsung Apple Huawei OnePlus Oppo
Lydogbilde.no logo
12
22
5
11
Mobil.se logo
14
12
11
9
Les Numeriques.com logo
8
11
5
7
7
altomdata.dk logo
17
4
7
7
Trusted Reviews logo
8
9
4
8
6
Chip.de logo
11
7
5
4
5
Expert Reviews logo
14
6
3
7
1
gadgetgear.nl logo
3
4
10
5
6
techadvisor.co.uk logo
6
6
3
5
6
Digitaltrends.com logo
8
11
1
5
1
itpro.co.uk logo
5
6
4
5
5
Pocket Lint logo
4
10
2
5
4
hardware.info logo
7
5
5
6
1
benchmark.pl logo
8
3
8
2
3
M3.idg.se logo
10
4
3
6
T3.com logo
5
9
3
5
1
Techradar logo
6
4
2
8
2
profesionalreview.com logo
7
2
6
7
Ephotozine logo
4
5
8
5
tomsguide.com logo
5
6
6
1
Other Expert Sites
177
146
172
156
51
Total
339
292
267
279
100

How Reliable Are Apple Smartphones?

We checked over 54,000 reviews to find comments about the reliability of Apple smartphones. over 150 of these reviews mention reliability of which 73% were positive. Therefore the majority of Apple smartphone owners and reviewers thought the product was reliable.

73% of reviewers think Apple smartphones are reliable.

So, most people think that Apple smartphones are good quality. Now let's take a look at some of the reviews for Apple smartphones that mention reliability:

RELIABLE

their cameras are reliably excellent
slashgear.com
Build quality is superb on the iPhone 6s Plus
crowdedbrain.co.uk
incredibly well built
computerworld.com
297 why waterproof phones are handy
CNET.com
The largest of Apple's new iPhones is always positioned as the natural choice for those who prefer a more robust form-factor
gizmodo.com.au
The iPhone 7 is an exquisitely built smartphone
Ephotozine
It's a decent phone that's very well made
Good Gear Guide.com.au
the overall package is as reliable
knowyourmobile.com
The Apple iPhone 8 Plus is a dependable workhorse
digit.in
The iPhone 7 Plus has plenty to be pleased about - waterproofing
macworld.co.uk
consequently less likely to scratch
Expert Reviews
far more reliable
stuff.tv
more durable than their predecessors
yologadget.com
As it does with reliability pretty much every year
PhotographyBlog.com
tinkered with to make a more reliable PR partner for its smaller iPhone 6S sibling t
digitalspy.com

NOT RELIABLE

destroyed his car
theguardian.com
the lack of waterproofing will be a worry for some
macworld.co.uk
broken up only by a notch at the
zdnet.com
patterns are meant to be broken if you want to surprise
hipsterpixel.co
The speaker is broke so can't hear or talk on it really not impressed
amazon.co.uk

Features to Look Out For On Apple Smartphones

There's a number of great features to look out for on the latest range of Apple smartphones that set them apart from the competition. These include AirPlay.

Apple AirPlay

'Airplay' is a system used by Apple to stream audio/video/etc between devices. Smartphones with Airplay support can play music on connected Airplay speakers.

Apple smartphones that support AirPlay include the Apple iPhone X ($295), the Apple iPhone 8 Plus ($210) and the Apple iPhone XR ($315).

What is the Best Mid-Range Apple Smartphone?

Apple iPhone XS Max

$374.99
eBay
Apple iPhone XS Max
Buy Now
Apple iPhone XS Max
6.5"
DISPLAY
2688 X 1242
PIXELS
DISPLAY
1x
OPTICAL ZOOM
7.9mm
THICK
208g

A great mid range choice, priced at $374.99 is the Apple iPhone XS Max, which has a Kagoo Score of 73.

Features We Love:
AirPlay
Huge storage capacity (512GB)
Big display diagonal (6.5")
Waterproof
Supports face unlocking

A multi award winning and good spec 6.5" display diagonal smartphone. It is waterproof, supports face unlocking, features wireless charging and has a thickness of 7.9mm. Purchasers report that this smartphone has a brilliant display and battery life but it's expensive.

94
Reviews
527 Reviews + 15 Awards
78
Features
Good Features
60
Value for Money
Good
73
Kagoo Score
Very Good

Our review analysis indicates that Apple iPhone XS Max has great expert reviews and great user reviews with an average overall rating of 91%, based on 527 reviews.

Trusted Reviews Recommended
T3.com Platinum Award
whathifi.com 5 Star
itpro.co.uk Editor's Choice
in.pcmag.com Editor's Choice
au.pcmag.com Editor's choice
Les Numeriques.com award
altomdata.dk Recommended
inputmag.dk Recommended
gadgetgear.nl Gold
log.com.tr Editor's Choice
M3.idg.se Recommended
macworld.idg.se Good Buy
Mobil.se Recommended
muycomputer.com Recommended
Apple iPhone Xs Max | Unboxing en español
Apple iPhone Xs Max | Unboxing en español
Our complete Apple iPhone XS Max review
Our complete Apple iPhone XS Max review
Apple iPhone XS & iPhone XS Max | Unboxing & Review
Apple iPhone XS & iPhone XS Max | Unboxing & Review
Apple iPhone XS and XS Max Unboxing
Apple iPhone XS and XS Max Unboxing
Apple iPhone XS and XS MAX Review
Apple iPhone XS and XS MAX Review
Apple iPhone XS And iPhone XS Max Reviewed
Apple iPhone XS And iPhone XS Max Reviewed
Apple iPhone XS vs Apple iPhone XS Max vs Apple iPhone X: Comparison overview
Apple iPhone XS vs Apple iPhone XS Max vs Apple iPhone X: Comparison overview

The cheapest price that we could find for the iPhone XS Max in the US is $374.99 but in total we found only 1 price for it.

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What is the Best High End Apple Smartphone?

Apple iPhone 12 mini

$450.00
eBay
Apple iPhone 12 mini
Buy Now
Apple iPhone 12 mini
5.4"
DISPLAY
2x
OPTICAL ZOOM
2340 X 1080
PIXELS
DISPLAY
7.4mm
THICK
135g

If you're looking for a high end Apple smartphone then the Apple iPhone 12 mini takes some beating. It has a Kagoo Score of 77, but is a bit more expensive at $450.

Features We Love:
AirPlay
Big storage capacity (256GB)
Big optical zoom (2x)
Waterproof
Supports 5G

A multi award winning and fully featured 5.4" display diagonal, 128GB storage capacity mobile phone. It supports 5G and face unlocking, has a LiDAR sensor and is waterproof. Our review analysis indicates that this mobile phone is very well designed and compact but it has a bad battery life.

95
Reviews
230 Reviews + 21 Awards
80
Features
Fully-Featured
74
Popularity
Quite Popular
66
Value for Money
Good
77
Kagoo Score
Very Good

Multiple reviews mentioned that Apple iPhone 12 mini has very good expert reviews with an average expert rating of 89%, based on 230 reviews.

CNET.com Editor's Choice
Trusted Reviews Recommended
Expert Reviews Recommended
Techradar Recommended
Pocket Lint Editor's Choice
log.com.tr Editor's Choice
Chip.de Very Good
computerbase.de Recommended
Mobil.se Recommended
macworld.idg.se Recommended
99mac.se Recommended
ljudochbild.se Especially Recommended
tomsguide.com Editor's Choice
lydogbillede.dk Best in Test 6 Star
Les Numeriques.com award
itpro.co.uk Editor's Choice
Digitaltrends.com Recommended Product
Mac World Editor's Choice
whathifi.com 5 Star
hardwarezone.com.sg Editor's Choice
techadvisor.co.uk recommended
tek.no Recommended
Apple iPhone 12 unboxing mini phone
Apple iPhone 12 unboxing mini phone
Apple iPhone 12 Mini review: Small and fast, but doesn't last
Apple iPhone 12 Mini review: Small and fast, but doesn't last
IPhone 12 Mini review: Apple goes big on a phone so small
IPhone 12 Mini review: Apple goes big on a phone so small
Apple iPhone 12 Mini Unboxing ll in Telugu ll
Apple iPhone 12 Mini Unboxing ll in Telugu ll
Apple iPhone 12 Mini Unboxing
Apple iPhone 12 Mini Unboxing
Gamechanger: Apple iPhone 12 Mini Review (Deutsch) | SwagTab
Gamechanger: Apple iPhone 12 Mini Review (Deutsch) | SwagTab
Apple iPhone 12 Mini Full Review
Apple iPhone 12 Mini Full Review
Apple iPhone 12 Mini Review
Apple iPhone 12 Mini Review

The Apple iPhone 12 mini is 64.2mm wide, 131.5mm tall, 7.4mm thick and weighs 135g.

Apple iPhone 12 mini front view

The cheapest price that we could find for the iPhone 12 mini in the US is $450.00 but in total we found only 2 prices for it.

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What is the Best Budget Choice Apple Smartphone?

Apple iPhone 7

$140.91
Appliances Connection
Apple iPhone 7
Buy Now
Apple iPhone 7
4.7"
DISPLAY
256GB
STORAGE
1334 X 750
PIXELS
DISPLAY
7.1mm
THICK
138g

At only $140.91 and with a Kagoo Score of 84 the Apple iPhone 7 makes a great budget choice.

Features We Love:
AirPlay
Big storage capacity (256GB)
Waterproof
Supports face unlocking
Bright display brightness (625 cd/m²)

A multi award winning and fully featured 4.7" display diagonal, 128GB storage capacity smartphone, with a low price. It has a weight of 138g and a thickness of 7.1mm, is waterproof and supports face unlocking. Our review analysis indicates that this smartphone has an excellent display and battery life, and it's very good at resisting water ingress.

95
Reviews
884 Reviews + 21 Awards
84
Features
Fully-Featured
80
Popularity
Quite Popular
84
Value for Money
Very Good
84
Kagoo Score
Excellent

Purchasers report that Apple iPhone 7 has very good expert reviews and very good user reviews with an average overall rating of 88%, based on 884 reviews.

PhotographyBlog.com Highly Recommended
Ephotozine Recommended
Pocket Lint Editor's Choice
itpro.co.uk Recommended
benchmark.pl Great Design
giga.de 4 1/2 stars
pcekspert.com Editor's Choice
ljudochbild.se Especially Recommended
Mobil.se Recommended
macworld.idg.se Good Buy
99mac.se Recommended
altomdata.dk Test Winner
techzine.nl Silver
lydogbillede.dk Especially Recommended 6 Star
Lanoc.org Top Honours
Les Numeriques.com 5 Star
whathifi.com 5 Star
avforums.com Highly Recommended
Digitaltrends.com Recommended Product
in.pcmag.com Editor's Choice
tek.no Recommended
Apple iPhone 7 Review
Apple iPhone 7 Review

The Apple iPhone 7 is 67.1mm wide, 138.3mm tall, 7.1mm thick and weighs 138g.

Apple iPhone 7 front view

The cheapest price that we could find for the iPhone 7 in the US is $140.91 but in total we found only 1 price for it.

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In This Guide
Should You Buy an Apple Smartphone?
Is Apple the Best Smartphone Brand?
What Do the Apple Smartphone Reviews Say?
How Many Industry Awards Have Apple Smartphones Received?
How Reliable Are Apple Smartphones?
Features to Look Out For On Apple Smartphones
Apple AirPlay
What is the Best Mid-Range Apple Smartphone?
What is the Best High End Apple Smartphone?
What is the Best Budget Choice Apple Smartphone?

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