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Home Latest Articles Smartphones Should You Buy an Apple Smartphone?

Should You Buy an Apple Smartphone?

Matthew
Updated 19 February 2021
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should you buy an Apple Smartphone?

Apple is one of the most popular smartphone brands as well as being well known for its headphones, optical disc drives and PC monitors.

We've collated all the key information on Apple smartphones in this handy guide. We've analysed over 19,000 user and expert reviews and 640+ awards from hundreds of different review sites on 0 smartphones to impartially compare each smartphone brand.

Apple are recognised for their wide selection of premium and award winning smartphones. Their smartphones start at $140 for the iPhone 6s which has a storage capacity of 128GB and a display diagonal of 4.7" and go up to $1,335 for the iPhone 11 Pro Max which has a storage capacity of 64GB and a display diagonal of 6.5". The average price of a new Apple smartphone is $477.

Apple are recognised for their wide selection of premium and award winning smartphones.

Is Apple the Best Smartphone Brand?

So are Apple smartphones any good? We give every smartphone a Kagoo Score by analysing its specs, reviews and prices and comparing this to its competitors. By aggregating this data across all smartphones we are able to impartially rank all the smartphone brands.

Apple is ranked the No. 2 best smartphone brand.

Our detailed analysis taking into account all of the above factors found that Apple is the 2nd best smartphone brand out there.

#1
South Korea
95%
95%
2,828 reviews
#2
91%
91%
6,539 reviews
#3
85%
85%
2,510 reviews
#4
Oppo
79%
79%
641 reviews
#5
Honor
78%
78%
377 reviews
#6
OnePlus
78%
78%
605 reviews
#7
Xiaomi
77%
77%
861 reviews
#8
Sony
Japan
77%
77%
516 reviews
#9
Google
77%
77%
526 reviews
#10
Motorola
73%
73%
168 reviews
#11
HP
United States
71%
71%
7 reviews
#12
Microsoft
63%
63%
291 reviews
#13
Nokia
56%
56%
1 review

Let's look at how Apple smartphones compare to the other smartphone brands across each of the key facets that make up the Kagoo Score.

Reviews Value for Money Features Popularity Selection
All smartphone Brands
Apple Smartphones

Apple have better reviews than the typical smartphone brand, with the average rating of a Apple smartphone being 77%.

The average review score for a Apple smartphone is 77%.

There's a smaller selection of Apple smartphones available compared to other smartphone brands, with only 18 Apple smartphones currently on the market in the US. Apple smartphones also tend to be more expensive than most other smartphone brands making them a less popular choice with consumers.

No. Of Smartphones
Average Price
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $1,149
Price Distribution of All Smartphones
No. Of Smartphones
Average Price
$477
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $3,049
Price Distribution of Apple Smartphones

What Do the Apple Smartphone Reviews Say?

We've added up all the reviews for every Apple smartphone to work out the average distribution of reviews for Apple and then compared this to the other smartphone brands.

Apple logo

Expert Reviews

5 stars
971
4 stars
390
3 stars
34
2 stars
15
1 star
1
Apple logo

User Reviews

5 stars
1,230
4 stars
200
3 stars
28
2 stars
8
1 star
22
Apple has a higher proportion of 4 and 5 star expert and user reviews for its smartphones than most other brands.

Over 96% of expert reviews and 96% of user reviews for Apple smartphones are 4 stars or higher. This compares to 95% and 92% respectively across all Smartphone brands.

In the table below we compare the average review score given to Apple smartphones by some of the most popular technology review sites against their reviews for other smartphone brands. The best review score from each review source is highlighted in green.

Average Review Score Apple Samsung Huawei Sony Honor
CNET.com logo
86%
48 reviews
87%
27 reviews
Lydogbilde.no logo
94%
27 reviews
87%
13 reviews
94%
9 reviews
67%
3 reviews
Les Numeriques.com logo
91%
9 reviews
88%
8 reviews
88%
5 reviews
67%
3 reviews
80%
2 reviews
netzwelt.de logo
88%
8 reviews
88%
10 reviews
82%
5 reviews
90%
2 reviews
80%
1 review
Chip.de logo
89%
9 reviews
92%
8 reviews
84%
4 reviews
78%
2 reviews
82%
2 reviews
hdblog.it logo
89%
10 reviews
88%
8 reviews
87%
4 reviews
69%
1 review
89%
2 reviews
Mobil.se logo
82%
9 reviews
86%
8 reviews
87%
4 reviews
68%
2 reviews
78%
1 review
tek.no logo
90%
11 reviews
90%
8 reviews
85%
3 reviews
50%
2 reviews
surfa.se logo
90%
10 reviews
86%
6 reviews
88%
4 reviews
62%
2 reviews
87%
1 review
andreagaleazzi.com logo
85%
9 reviews
82%
6 reviews
78%
5 reviews
73%
1 review
83%
2 reviews
gadgets.ndtv.com logo
89%
9 reviews
84%
7 reviews
87%
3 reviews
70%
1 review
80%
2 reviews
Techradar logo
82%
8 reviews
87%
5 reviews
87%
3 reviews
76%
5 reviews
90%
1 review
techadvisor.co.uk logo
83%
11 reviews
84%
5 reviews
85%
2 reviews
67%
3 reviews
90%
1 review
tudocelular.com logo
74%
10 reviews
93%
6 reviews
80%
2 reviews
80%
3 reviews
phonearena.com logo
92%
10 reviews
79%
6 reviews
87%
2 reviews
70%
2 reviews
80%
1 review
xataka.com logo
89%
9 reviews
86%
5 reviews
89%
4 reviews
80%
2 reviews
87%
1 review
benchmark.pl logo
96%
6 reviews
91%
8 reviews
93%
5 reviews
88%
2 reviews
Expert Reviews logo
86%
10 reviews
85%
4 reviews
93%
3 reviews
70%
2 reviews
100%
1 review
notebookcheck.biz logo
90%
8 reviews
90%
6 reviews
88%
3 reviews
84%
1 review
86%
2 reviews
notebookcheck-ru.com logo
89%
8 reviews
90%
7 reviews
90%
3 reviews
86%
2 reviews
Other Expert Sites
81%
982 reviews
78%
639 reviews
78%
393 reviews
73%
139 reviews
79%
149 reviews
Average
87%
1,221 reviews
87%
800 reviews
86%
466 reviews
72%
176 reviews
85%
173 reviews

How Many Industry Awards Have Apple Smartphones Received?

After checking thousands of expert review websites we found 169 industry awards for Apple smartphones. This means that Apple has more awards for its smartphones than any other brand. The table below compares the number of awards received by Apple to other popular smartphone brands. The largest number of awards provided by each review source is highlighted in green.

Apple has more awards for its smartphones than any other brand.
Number of Awards Apple Samsung Huawei Sony Honor
Lydogbilde.no logo
19
7
4
Mobil.se logo
8
7
4
1
gadgetgear.nl logo
2
2
5
2
2
hardware.info logo
4
4
4
M3.idg.se logo
4
4
2
1
99mac.se logo
6
2
2
1
Pocket Lint logo
6
4
1
altomdata.dk logo
4
4
2
log.com.tr logo
4
5
1
Digitaltrends.com logo
6
3
1
Ephotozine logo
4
1
4
1
itpro.co.uk logo
4
3
2
tek.no logo
4
5
Techradar logo
3
3
2
Expert Reviews logo
3
2
2
1
benchmark.pl logo
3
2
3
interia.pl logo
3
3
1
avforums.com logo
5
2
PhotographyBlog.com logo
6
1
whatnext.pl logo
3
3
1
Other Expert Sites
74
91
64
5
12
Total
169
156
111
7
21

How Reliable Are Apple Smartphones?

We checked over 19,000 reviews to find comments about the reliability of Apple smartphones. over 240 of these reviews mention reliability of which 96% were positive. Therefore the vast majority of Apple smartphone owners and reviewers thought the product was reliable.

96% of reviewers think Apple smartphones are reliable.

So, most people think that Apple smartphones are good quality. Now let's take a look at some of the reviews for Apple smartphones that mention reliability:

RELIABLE

297 why waterproof phones are handy
CNET.com
You really don't have to be an Apple fan boy to appreciate the build quality
fonearena.com
The Apple iPhone 8 Plus is a dependable workhorse
digit.in
more durable
stuff.tv
The iPhone 7 Plus is very well built
Ephotozine
The iPhone 7 Plus has plenty to be pleased about - waterproofing
macworld.co.uk
otherwise it's a very dependable phone
3g.co.uk
consequently less likely to scratch
Expert Reviews
tinkered with to make a more reliable PR partner for its smaller iPhone 6S sibling t
digitalspy.co.uk
waterproofing are all great
gadgetscentral.co.uk
It's a decent phone that's very well made
Good Gear Guide.com.au
the overall package is as reliable
knowyourmobile.com
largely steers clear of trying to fix things that aren't broken
phonearena.com
As it does with reliability pretty much every year
PhotographyBlog.com
their cameras are reliably excellent
slashgear.com

NOT RELIABLE

patterns are meant to be broken if you want to surprise
hipsterpixel.co
I thought my iPhone was broken
imore.com
broken up only by a notch at the
zdnet.com
the lack of waterproofing will be a worry for some
macworld.co.uk
Apple has broken itself out of a four-year design rut with the iPhone X
ign.com
feels somewhat fragile
Bestbuy.com
Poor Build Quality
johnlewis.com

What is the Best Mid-Range Apple Smartphone?

Apple iPhone XS Max

$1,365.99
e-Global Central US
Apple iPhone XS Max
Buy Now
Apple iPhone XS Max
6.5"
DISPLAY
2688 X 1242
PIXELS
DISPLAY
1x
OPTICAL ZOOM
7.9mm
THICK
208g

A great mid range choice, priced at $1,365.99 is the Apple iPhone XS Max, which has a Kagoo Score of 72.

Features We Love:
AirPlay
Big storage capacity (512GB)
Big display diagonal (6.5")
Waterproof
Supports face unlocking

A good spec and multi award winning 6.5" display diagonal, 512GB storage capacity smartphone. It is waterproof, supports face unlocking, features wireless charging and has a thickness of 7.9mm. Multiple reviews mentioned that this smartphone has a brilliant display and battery life but it's expensive.

93
Reviews
471 Reviews + 7 Awards
78
Features
Good Features
59
Value for Money
Average
72
Kagoo Score
Very Good

Multiple reviews mentioned that Apple iPhone XS Max has great expert reviews and very good user reviews with an average overall rating of 89%, based on 471 reviews.

Trusted Reviews Recommended
T3.com Platinum Award
whathifi.com 5 Star
itpro.co.uk Editor's Choice
in.pcmag.com Editor's Choice
au.pcmag.com Editor's choice
altomdata.dk Recommended
inputmag.dk Recommended
gadgetgear.nl Gold
log.com.tr Editor's Choice
M3.idg.se Recommended
macworld.idg.se Good Buy
Mobil.se Recommended
muycomputer.com Recommended
Apple iPhone Xs Max | Unboxing en español
Apple iPhone Xs Max | Unboxing en español
Apple iPhone XS and XS Max Unboxing
Apple iPhone XS and XS Max Unboxing
Apple iPhone XS and XS MAX Review
Apple iPhone XS and XS MAX Review

The cheapest price that we could find for the iPhone XS Max in the US is $1,365.99 but in total we found only 1 price for it.

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What is the Best High End Apple Smartphone?

Apple iPhone 12 Pro

$950.00
eBay
Apple iPhone 12 Pro
Buy Now
Apple iPhone 12 Pro
6.1"
DISPLAY
4x
OPTICAL ZOOM
2532 X 1170
PIXELS
DISPLAY
7.4mm
THICK
189g

If you're looking for a high end Apple smartphone then the Apple iPhone 12 Pro takes some beating. It has a Kagoo Score of 72, but is a bit more expensive at $950.

Features We Love:
AirPlay
Huge storage capacity (512GB)
LiDAR sensor
Big optical zoom (4x)
Supports 5G

A good spec and multi award winning 6.1" display diagonal 5G mobile phone, storage capacity and with the latest technology. It has a LiDAR sensor, is waterproof, supports face unlocking and features wireless charging. Multiple reviews mentioned that this mobile phone has a very good display, it's really well designed but it has a bad battery life.

93
Reviews
268 Reviews + 17 Awards
77
Features
Good Features
58
Value for Money
Average
72
Kagoo Score
Very Good

Our review analysis indicates that Apple iPhone 12 Pro has very good expert reviews with an average expert rating of 87%, based on 268 reviews.

PhotographyBlog.com Highly Recommended
Ephotozine Highly Recommended
Trusted Reviews Recommended
T3.com Platinum Award
Pocket Lint Editor's Choice
pickr.com.au Recommended
Digitaltrends.com Recommended Product
avforums.com Highly Recommended
Mac World Editor's Choice
hardwarezone.com.sg 8.5/10
gadgetgear.nl Gold
log.com.tr Editor's Choice
99mac.se Recommended
Mobil.se Recommended
pcekspert.com Recommended
muycomputer.com Recommended
Chip.de Very Good
Apple iPhone 12 & 12 Pro Unboxing ll in Telugu ll
Apple iPhone 12 & 12 Pro Unboxing ll in Telugu ll
Apple iPhone 12 Pro Unboxing: Gold vs Pacific Blue!
Apple iPhone 12 Pro Unboxing: Gold vs Pacific Blue!
Apple iPhone 12 Pro full review
Apple iPhone 12 Pro full review
Apple iPhone 12 Pro review: Enter the 5G era
Apple iPhone 12 Pro review: Enter the 5G era
Apple iPhone 12 review: Closer to a Pro than ever
Apple iPhone 12 review: Closer to a Pro than ever
Apple iPhone 12 Pro Review
Apple iPhone 12 Pro Review
Apple iPhone 12 Pro Honest Review
Apple iPhone 12 Pro Honest Review

The Apple iPhone 12 Pro is 71.5mm wide, 146.7mm tall, 7.4mm thick and weighs 189g.

Apple iPhone 12 Pro front view

The cheapest price that we could find for the iPhone 12 Pro in the US is $950.00 and in total we found 3 prices for it.

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18 Prices from 3 Stores | $950.00 - $1,804.99
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What is the Best Budget Choice Apple Smartphone?

Apple iPhone 7 Plus

$325.00
eBay
Apple iPhone 7 Plus
Buy Now
Apple iPhone 7 Plus
5.5"
DISPLAY
1080P
DISPLAY
RESOLUTION
2x
OPTICAL ZOOM
7.3mm
THICK
188g

At only $325 and with a Kagoo Score of 76 the Apple iPhone 7 Plus makes a great budget choice.

Features We Love:
AirPlay
Big storage capacity (256GB)
Big optical zoom (2x)
Waterproof
Supports face unlocking

Multiple reviews mentioned that this smartphone has a very good battery life, outstanding features and a superb display. It's a multi award winning and fully featured 5.5" display diagonal, 256GB storage capacity smartphone. It has a thickness of 7.3mm and an optical zoom of 2x, is waterproof and supports face unlocking.

95
Reviews
713 Reviews + 18 Awards
80
Features
Fully-Featured
69
Value for Money
Good
76
Kagoo Score
Very Good

Multiple reviews mentioned that Apple iPhone 7 Plus has very good expert reviews and excellent user reviews with an average overall rating of 94%, based on 713 reviews.

PhotographyBlog.com Highly Recommended
Ephotozine Recommended
Pocket Lint Recommended
T3.com Platinum Award
in.pcmag.com Editor's Choice
Mobil.se Recommended
Lydogbilde.no Especially Recommended
muycomputer.com 5 Star
pcekspert.com Recommended
ljudochbild.se Especially Recommended
lydogbillede.dk Especially Recommended 6 Star
99mac.se Recommended
techzine.nl Silver
crowdedbrain.co.uk Recommended
whathifi.com 5 Star
avforums.com Highly Recommended
Digitaltrends.com Editor's Choice
tek.no Recommended
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Apple iPhone 7 Plus Review in Bangla.
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Apple iPhone 7 Plus setup and first impressions
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UNBOXING & REVIEW - Apple iPhone 7 Plus
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Apple iPhone 7 Plus in Silber Unboxing [Deutsch - German]
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The Apple iPhone 7 Plus is 77.9mm wide, 158.2mm tall, 7.3mm thick and weighs 188g.

Apple iPhone 7 Plus front view

The cheapest price that we could find for the iPhone 7 Plus in the US is $325.00 but in total we found only 1 price for it.

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In This Guide
Should You Buy an Apple Smartphone?
Is Apple the Best Smartphone Brand?
What Do the Apple Smartphone Reviews Say?
How Many Industry Awards Have Apple Smartphones Received?
How Reliable Are Apple Smartphones?
What is the Best Mid-Range Apple Smartphone?
What is the Best High End Apple Smartphone?
What is the Best Budget Choice Apple Smartphone?

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