Minor Toaster BrandsFebruary 2019

Toasters are an absolute necessity in any kitchen - how else are you going to make a proper breakfast? There are numerous choices of toaster available to you - from small 2-slice toasters meant for tiny kitchens and single people, through to enormous 6-slice toasters to serve entire families at once. These are available in all kinds of shapes and colours - allowing you to pick the perfect colour to complement your kitchen.

You can also pick a toaster with a number of different extras - such as a special warmer for buns and croissants, warming & defrost settings, and even a viewing window to watch your toast cook!

Toaster Sizes

This is the most fundamental choice when choosing a toaster - how much bread it can cook at once. Most toasters have 2 slots, allowing 2 pieces of toast to be cooked at once. For most single people or small families this will be enough, since you will rarely need to toast more than 2 pieces of bread at once. However for larger families there are toasters with 4 or even 6 slots - these allow for a far larger amount of bread to be cooked at once.

Some toasters also advertise themselves with ‘long slots’, which mean they have extra-long opening for the bread - which is especially useful for wider, squatter loaves, such as sourdough, or for fitting more slices into a single slot.

Lastly, we have some models of toaster that have a 'high lift' feature built in. This allow you raise the toaster lever up and raise the bread clear of the toasting slots, making it easier to remove. This is a helpful extra if you find yourself frequently toasting crumpets, muffins or small slices of bread.

Custom browning levels & programs

Nearly all major brands of toasters allow you to change the time the bread is toasted for, allowing you to cook the toast to exactly how you like it. Some newer models also contain preset ‘browning levels’, allowing one-touch light/medium/dark browning for your breakfast. While this is not a must-have addition, it can certainly make your life easier first thing in the morning, before your morning coffee has woken you up.

Additionally, many toasters will also contain additional preset programs for defrosting frozen bread, cooking bagels, or for warming toast back up again.

Extras

Finally, some toasters come with additional extras, either purely aesthetic or to provide additional uses. These can include things such as a special warming rack that can be used for buns or croissants, a special holder for making toasties, or a viewing window that allows you to watch your bagels browning as you sip your morning coffee.

Toaster Prices

Toasters range in price from $16 to $689 and in total we found prices for 115 toasters. A new toaster costs on average $125 and 80% of toasters are priced between $44 and $185. The most expensive toaster that we found is the KitchenAid 5KMT2204 at $688, and the cheapest is the Brentwood Appliances TS-260B at only $17.

Toaster Brands - Price Range

The average price of KitchenAid toasters is $348 which is the highest average price of all toaster brands. KitchenAid toasters range in price from $60 to $688.

The second highest average toaster price out of all brands is Sage toasters with an average price of $273. Sage toasters range in price from $273 to $273.

Dualit toasters start at $106 and their most expensive toaster costs $524. The average price of Dualit toasters is $233 which is the third highest average price of all toaster brands.

Toaster Brands - Average Ratings

We have checked 23 expert reviews and 9,410 user reviews for toasters and used this data to calculate the average rating for each brand of toaster. The top rated toaster brand is DeLonghi with an average rating of 92%. The second best brand is Morphy Richards with 89% and the third best brand is Russell Hobbs with 88%.

Biggest Toaster Retailers

The biggest toaster retailer by number of products currently for sale is eBay. We found 143 current toaster offers from eBay. The second biggest retailer is Overstock with 9 offers. That means eBay is over 15 times bigger than Overstock when it comes to toasters. Walmart is the third biggest retailer with 9 current offers.

When Are Most New Toasters Released?

We looked at the release dates for new toasters over the last 3 years, but couldn't see any prominent pattern. In 2018 most new toasters were released in June, with 17 new toasters released that month. 35 new toasters were released in November 2017 making it the biggest month that year for new toaster releases. The biggest month in 2016 for new toaster releases was September, with 107 new toasters released that month.

How Fast Do Toaster Prices Drop After Release?

On average, in the first 6 months after release, toasters drop in price by 9%. On a typical new toaster costing $125, by waiting 6 months before buying you could save on average $11.

Slices

The number of slices of bread the toaster can hold at once time.

The slices of toasters range from 1 slice to 8 slice. The slices of most toasters range from 2 slice to 3 slice. The toaster with the most slice is the Black & Decker TO3230SBD, which is a toaster that takes 6 slice slices and is available at $49.99. The Philips HD2698, which is available at $131.10, has the least slice and is a toaster that takes 1 slice slice.

Available Colours

The main colour of the toaster.

The most popular colour amongst new toasters is black. We found 209 toasters that are toasters that have a black coloured. Stainless steel is the second most common colour amongst new toasters. We found 186 toasters that are toasters that have a stainless steel coloured.

Which Are the Cheapest Retailers for Toasters?

The chart below helps you decide which retailer is normally cheapest for buying toasters. For each retailer it shows the total number of toasters where they currently have a market leading price. The chart below helps you decide which retailer is normally cheapest for buying toasters. For each retailer we took all of their prices and looked at what proportion of those prices where the cheapest on the market. The cheapest retailer that we found was eBay. 137 of their toaster prices were the cheapest that could be found anywhere.

Proportion of Toasters for Which Each Retailer is Cheapest?

Assessing how cheap each retailer is for toasters by counting the number of cheapest prices for that retailer, makes the retailers that offer the greatest number of toaster prices more likely to offer the greatest number of cheapest prices. The chart below considers the proportion of each retailer's toaster prices that are the cheapest compared to other retailers. The cheapest retailer that we found using this approach was eBay. 95.8% of their toaster prices were the cheapest that could be found anywhere.