Across all the digital cameras that have been around for a comparable time to this camera the digital zooms range from 1x to 120x, and the average digital zoom is 6.6x. The FinePix SL280 has one of the bigger digital zooms (6.7 times zoom factor) amongst medium megapixel cameras of this age.
Other 6.7x digital zoom digital cameras currently available which you might want to look at include because of their better review scores, the SL260, the T350, or the JZ100 ($99.97) all from Fujifilm.
Digital cameras with a bigger digital zoom that might be worth looking at include the X-5 (7.2x and higher rated), or the LS465 (7.2x and higher rated) both from Pentax or the Fujifilm T400 (7.2x and higher rated).
What does "digital zoom" mean?