Two Sony KDL-46W3000 reviewers who reviewed it considered that it had good colour saturation. Hdtvtest.co.uk said “Vibrant and natural colours”. Hdtvtest.co.uk also mentioned “Good preset colors”.
One Sony KDL-46W3000 owner concluded that it had good picture quality. Expert website Hdtvtest.co.uk wrote “Sony KDL40W3000 delivers the most accurate colours which – together with excellent blacks and shadow detail – produces the best picture I've seen on a flat-screen LCD TV so far” in their review.