This camera supports an SD|SDHC memory card, which is typical of many similar spec cameras that have been around for more than two years. SD cards are by far the most common type of memory card. They are compatible with the majority of digital cameras.
We compared all the other digital cameras that support an SD|SDHC memory to this digital camera and we think the GE G5WP ($150.12), and the Fujifilm FinePix JV300 which is cheaper is also worth considering.
If the memory card type of this Fujifilm camera is too bad for you then you might also want to consider the Nikon Coolpix L27 ($233.64) (SD|SDHC|SDXC and cheaper).